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LASHES IN A BOX is an independent woman-owned and operated company based in Northern California.  Certified Cruelty-Free and Vegan, all our lashes are meticulously handmade with the highest standard of craftsmanship; using only 100% sterilized premium human hair and soft quality synthetic fibers. 

Today, we strive to be the world leader in false eyelashes and to be the most preferred brand by Makeup Artists and Industry Professionals everywhere. Our top priority is to continue sourcing ethical and innovative products while providing exceptional customer service experience.


LASHES IN A BOX was born out a necessity. Founded in 2013 by a University of California, Berkeley Alumni and former model, Jayne Chen had one very clear mission: To create a comprehensive collection of palettes full of well designed, professional quality lashes. Jayne spent 10 years in front of the camera, and thousands of hours spend in the makeup chair had her asking,

“Why isn’t there better lashes for industry professionals that requires to use them on a daily bases? As a model, false lashes were essential in my makeup kit. Yet, shopping and sorting through them was always time consuming and a hassle. I was in search to find a solution to help me organize and travel with my go-to lashes for work.”—Jayne Chen.

While searching for a solution, she wanted to design the highest quality lashes that fit any eye shape, any skin tone, for any occasion. And that simple idea was what inspired her to create LASHES IN A BOX.


Raised by entrepreneur parents, they taught Jayne the importance of being mindful of the environmental and societal impact of doing business. And that has continued to influence how she runs her company LASHES IN A BOX "Beauty with Integrity."

Today, Jayne continues to be involved in each and every aspect of the brand; creative direction, visiting factories, selection of materials, packing design, and attending trade shows. That's what allows her to stay connected with her customers.  

 "Beauty to me is all about feeling good about yourself.  And I believe that's the most important. I hope when you use LIAB, you feel confident, experience a moment of joy that adds a spring to your step, and a twinkle to your eyes." —Jayne Chen