Raised by entrepreneur parents, they taught Jayne the importance of being mindful of the environmental and societal impact of doing business. And that has continued to influence how she runs her company LASHES IN A BOX - "Beauty without Cruelty."
Today, Jayne continues to be involved in every aspect of the brand; the creative direction, visiting factories, selection of materials, and attending shows.
"Beauty to me is feeling good about yourself. And I believe that's the most important. I hope when you use LIAB, you feel confident, experience a moment of joy that adds a spring to your step, and a twinkle to your eyes."