Raised by entrepreneur parents, they taught Jayne the importance of being mindful of the environmental and societal impact of doing business. And that has continued to influence how she runs her company LASHES IN A BOX "Beauty with Integrity."
Today, Jayne continues to be involved in each and every aspect of the brand; creative direction, visiting factories, selection of materials, packing design, and attending trade shows. That's what allows her to stay connected with her customers.
"Beauty to me is all about feeling good about yourself. And I believe that's the most important. I hope when you use LIAB, you feel confident, experience a moment of joy that adds a spring to your step, and a twinkle to your eyes." —Jayne Chen