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LASHES IN A BOX is an independent, woman-owned company based in Northern California.  Certified cruelty-free and vegan, our premium lashes are meticulously handmade with the highest standard of craftsmanship, using sterilized human hair and soft, high-quality synthetic fibers.

Today, we strive to be a leader in false lashes and the preferred brand by Makeup Artists everywhere. Our top priority is to continue sourcing ethical and innovative products while providing exceptional customer service.


LASHES IN A BOX was born out of necessity. Founded in 2013 by a University of California, Berkeley Alumni and former model, Jayne Chen spent 10 years in front of the camera. Hours spent in the makeup chair had her asking, "Why aren't there better lashes for industry professionals?" 

Jayne's mission was to create an inclusive collection of lash palettes made of cruelty-free, professional quality lashes that fit everyone. And that simple idea inspired her to create LASHES IN A BOX.


Raised by entrepreneur parents, they taught Jayne the importance of being mindful of the environmental and societal impact of doing business. And that has continued to influence how she runs her company LASHES IN A BOX - "Beauty without Cruelty."

Today, Jayne continues to be involved in every aspect of the brand; the creative direction, visiting factories, selection of materials, and attending shows. 

 "Beauty to me is feeling good about yourself.  And I believe that's the most important. I hope when you use LIAB, you feel confident, experience a moment of joy that adds a spring to your step, and a twinkle to your eyes."

—Jayne Chen